LagerSwedish fashion since 1892. Tailored for the discerning modern man.

Erla of Sweden is a revitalized continuation of the classic textile brand Erla,
which originated in 1892. Based in Borås, a city renowned for its strong textile
heritage, Erla of Sweden designs and develops high-quality men’s fashionwear
made of selected fabrics from well-known mills. In addition, we offer efficient
and flexible logistics, including in-season replenishment and delivery within
24 hours. Tailored for the discerning modern man, our distinguished garments
combine striking design with exceptional comfort.